influence of pricing strategies on consumer behaviour

Economic Conditions 5. The aim is also examine the influence of the sales promotion and price discount on the consumers purchase intention with the moderating role of the social media. From limited-time offers to the ubiquitous online promo code, discounts have always been one of marketers' favorite tools for appealing to cost . Corpus ID: 169014373; Influence of pricing strategies on consumer purchase decision: a case of supermarkets in Nairobi County @inproceedings{Njeru2017InfluenceOP, title={Influence of pricing strategies on consumer purchase decision: a case of supermarkets in Nairobi County}, author={Illuminata Mbuya Njeru}, year={2017} } Price Effects on Consumer Behavior: a Status Report | ACR PDF - The study of consumer behavior is very essential in the field of marketing as it helps firms to construct smarter marketing strategies by getting an insight about what affects the decision making of consumers The purpose of this paper is to analyze the theoretical aspects of consumer buying behavior and the factors that influence it This paper also reviews the relationship between . In this step they initially have to define the problem for themselves. Pricing Strategies and Consumer Behaviour in The Telecommunication Sector 4. To establish the efficiency and effectiveness of pricing Strategy in selected organizations. Marketing Strategy: Pricing strategies and its influence on consumer ... Pricing Objectives. The Impact of Pricing Strategy on Consumer Purchasing Behavior We survey recent developments in the literature and review possible operational strategies and decisions to counteract the adverse impact of strategic consumer behavior. PDF The Influence of Product Price on Consumers' Purchasing Decisions It presents a case study that explores pricing strategies for the pricing of digital products—many of which display both strong network effects and economies of scale. Marketing Strategy: Pricing Strategies and Its Influence on Consumer ... The Dilemma The development of an effective pricing strategy requires the acquaintance of consumers' price perception as well as the range of elements that influence the price . There are several stages a consumer goes through before he finally picks up things available in the market. Consumer Behaviour refers to the study of buying tendencies of consumers. Internet research. Impact Of Multiple Pricing Strategies On Consumer Purchasing Behavior

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